1. Who We Are
Yuhlam Trading Limited (广州御林贸易有限公司, “Yuhlam”, “we”, “us” or “our”) is a wholly foreign-owned enterprise registered in Guangzhou, the People’s Republic of China. We source and supply building materials, furniture, fixtures and equipment (FF&E) and operating supplies and equipment (OS&E) for residential and resort developments in Japan.
We are the personal information handler responsible for the personal information described in this Privacy Policy. We handle personal information in accordance with the Personal Information Protection Law of the People’s Republic of China (“PIPL”), the Cybersecurity Law, the Data Security Law and other applicable laws and regulations.
This Privacy Policy explains what personal information we collect through this website and in the course of our business, how we use, store, share and protect it, and the rights you have. Please read it carefully before you send us an inquiry.
2. What “Personal Information” Means
“Personal information” means any kind of information, recorded electronically or by other means, relating to an identified or identifiable natural person, but does not include anonymised information. We do not intend to collect sensitive personal information (such as identity document numbers, financial accounts, health or biometric information) through this website, and we ask you not to include it in your inquiry.
3. Personal Information We Collect
Website visitors
- IP address, browser and device type, and pages viewed
- Your language choice
- Cookies and similar technologies (see section 11)
Inquiries through our contact form
- Name, company name and email address
- Your industry and project type
- The details of your inquiry, and any further information you choose to share in correspondence with us
Clients, suppliers and business contacts
- Name, job title, organisation, business address, telephone number and email address of the representatives of our clients, manufacturing partners, logistics providers and advisers
- Information needed to prepare and perform contracts, arrange shipments and complete customs clearance
4. Why We Use Your Personal Information
We use personal information only for clear and reasonable purposes directly related to our business, and only to the minimum extent necessary for those purposes:
- To respond to your inquiry and discuss your sourcing, logistics or advisory needs
- To prepare, negotiate and perform contracts with you or your organisation
- To coordinate with manufacturers, inspection teams, freight forwarders and customs agents to deliver your order
- To meet our legal, tax, customs and accounting obligations, and to respond to lawful requests from government authorities
- To keep our website and systems secure and working properly, and to improve them
- With your separate consent only, to send you information about our products and services
Where we rely on your consent, you may withdraw it at any time (see section 12). Withdrawing consent does not affect handling carried out before the withdrawal. Providing personal information is voluntary, but without the details requested in our contact form we cannot respond to your inquiry.
We will not use your personal information for a purpose that differs from those set out above without first informing you and, where required, obtaining your consent again.
5. How We Collect Personal Information
- Directly from you, through the contact form on this website, by email, by telephone and in meetings
- From your organisation or authorised representatives in the course of a project
- From our affiliate Blue Zone K.K., when it refers a project to us
- Automatically, when you use this website
6. Sharing Your Personal Information
We do not sell personal information. We share it only where necessary for the purposes in section 4, with:
- Our affiliate Blue Zone K.K. in Japan, our exclusive development partner, to coordinate projects you are involved in
- Manufacturers, quality inspectors, freight forwarders and customs brokers that help us fulfil an order, limited to the details they need
- Service providers that operate this website on our behalf, such as website hosting, website translation and form delivery providers
- Our professional advisers, such as lawyers, accountants and auditors
- Government authorities, courts and law enforcement agencies, where required by law
When we entrust the handling of personal information to a service provider, we agree with it the purpose, period and method of handling, the types of personal information involved, and the protection measures it must take, and we supervise its handling. When we provide personal information to another handler for its own purposes, we tell you that handler’s name, contact details, purposes, methods and the types of personal information involved, and obtain your separate consent where the PIPL requires it.
7. Transfers Outside Mainland China
Our business connects China and Japan, and the services that run this website operate internationally. Your personal information may therefore be transferred to, stored in, or accessed from places outside mainland China:
- Blue Zone K.K. (Okinawa, Japan), to coordinate projects. Blue Zone K.K. handles personal information in accordance with Japan’s Act on the Protection of Personal Information.
- Website hosting (Squarespace, Inc., United States), which hosts this website and its pages.
- Form delivery (Web3Forms), which delivers the inquiries you send through our contact form to our email inbox.
- Website translation (Weglot SAS, France), which translates the website’s text. It does not receive the information you type into our contact form.
We transfer personal information outside mainland China only where it is necessary, after obtaining your separate consent, and in compliance with the conditions set by the PIPL and the rules of the Cyberspace Administration of China. We take the measures necessary to ensure that overseas recipients protect your personal information to a standard no lower than that required by the PIPL. You may exercise your rights under section 12 against overseas recipients by contacting us. By ticking the consent box on our contact form, or by sending us your details by other means after reading this section, you give your separate consent to these transfers.
8. Direct Marketing
We will only send you information about our products and services if you have agreed to receive it. Every such message tells you how to stop receiving them, and you can opt out at any time by contacting us (see section 15). We do not provide your personal information to any third party for its own marketing.
9. Security
We take technical and organisational measures appropriate to the risks to protect personal information against unauthorised access, disclosure, alteration, loss or destruction. These include:
- Encrypted connections (HTTPS) for this website and its contact form
- Access limited to staff and service providers who need it, under confidentiality obligations
- Supervision of the service providers that handle personal information for us
If a personal information security incident occurs, we will take remedial measures immediately and notify you and the competent authorities as required by law.
10. How Long We Keep Personal Information
We keep personal information only for the shortest period necessary for the purposes for which it was collected, unless a longer period is required by law (for example, contract, accounting and customs records). Inquiries that do not lead to a business relationship are deleted once they are no longer needed. When the retention period ends, we delete or anonymise the information.
11. Cookies and Similar Technologies
This website and the platform that hosts it use cookies and similar technologies to:
- Keep the website secure and working properly
- Remember your language choice
- Produce anonymous, aggregated statistics about how the website is used
We do not use advertising cookies. You can block or delete cookies in your browser settings, but some parts of the website may then not work properly.
12. Your Rights
Under the PIPL and other applicable laws, you have the right to:
- Know about and decide on the handling of your personal information, and restrict or refuse it
- Access and obtain a copy of your personal information
- Ask us to transfer your personal information to another handler, where the conditions set by the Cyberspace Administration of China are met
- Ask us to correct or complete personal information that is inaccurate or incomplete
- Ask us to delete your personal information, for example where the purpose has been achieved, you withdraw your consent, or the information was handled unlawfully
- Withdraw your consent at any time
- Ask us to explain our rules for handling personal information
The close relatives of a deceased person may exercise these rights over the deceased person’s personal information for their own lawful and legitimate interests, unless the deceased person arranged otherwise.
To exercise your rights, contact us using the details in section 15. We may need to verify your identity first. We will respond within 15 working days. If your request is refused, we will explain why. If you believe we have handled your personal information unlawfully, you may also complain to the competent authorities, including the cyberspace administration authorities.
13. Children
This website is intended for businesses and is not directed at children. We do not knowingly collect personal information from anyone under 14. If you believe a child has sent us personal information, please contact us and we will delete it.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in law or in our business. The current version will always be posted on this page with its date. If a change materially affects how we handle your personal information, we will tell you clearly and, where required, ask for your consent again.
15. Contact Us
Please send any questions, requests to exercise your rights, or requests to stop marketing to our person in charge of personal information protection:
Personal Information Protection Officer
Yuhlam Trading Limited (广州御林贸易有限公司)
Suite 1306, Editorial Building, Yangcheng Tongchuanghui
No. 733 Dongfeng East Road, Yuexiu District, Guangzhou, P.R. China
Email: info@bluezoneokinawa.com
